LOCZIdesign featured on Dwell!

LOCZIdesign featured on Dwell!

This project is about as San Francisco as it gets, so naturally we were thrilled to have it featured on Dwell! The residence is located on the iconic Haight Street in the old Theater Loft building. The Theatre Lofts were adapted into lofts by architect George Hauser back in 2001. Before going condo, the building was a movie palace built in 1926, and the exterior still looks more commercial than residential.

6 Tips for Anti Spring Cleaning

Let's be real. Every year we dread the daunting task of spring cleaning. So this year, I turned to Paige Loczi for a few of her go-to tips on cleaning your home for spring in an untraditional, yet rejuvenating way.

Seeing Sound Through Cymatics

Cymatics is the study of sound made visible, the word deriving from the Greek 'kyma', meaning 'wave'. It is an emergent science that is utterly fascinating and exciting, involving water being imprinted by sound, as if by magic, into beautiful patterns and forms. Once seen, it is never forgotten.

Seed of Life: LOCZIdesign Designs for San Francisco Exploratorium

When asked to design a lounge for the re-opening of the San Francisco Exploratorium's Opening Gala, we were ecstatic! We saw it as an opportunity to collaborate with esteemed designers...

Artist In Residence Series with Tahiti Pehrson

Tahiti is the largest island in the Windward group of French Polynesia. It is also the name of an artist who uses number 11 blades to create cut-out kaleidoscope works of magic. He has been doing so for nearly 15 years. We had the chance to chat with Tahiti Pehrson about his work and how he was born to be an artist.

Where are you from?

"I am from Nevada City, California. I lived in the Bay Area for about ten years or so and decided to move back."

What’s your background?

"My parents are both artists and my dad was an art teacher. He went to California College of the Arts back in the late 50’s/early 60’s. My parents were the bohemian type so I lived without a television until I was about ten-years-old... I had a lot free time and art was always around in the house. But I didn't end up going to the San Francisco Art Institute until I was in my 30’s.

What’s your process like?

"These days I work so much—it’s crazy. I just finished two months of 16 hours days. The work in Vineet's remodel [pictured above] is a 4' x 10' piece, so it took a lot of long hour days to complete. The work that I've been doing lately is based on a fairly old type of Geo pattern; the kind you see on money. So a lot of my work is around that concept. And it seems like the piece worked really well in his place. I actually ended up working up with Vineet through Aimee Friberg, the curator at K. Imperial Fine Art. It was a great match and worked out really well. "

How would you say your artistic style has evolved?

"I always painted, growing up as a kid, and even throughout my 20’s. I was also into skateboarding and most of my friends were professional skateboarders. So it was only natural that I ended up doing a lot of skateboard graphics.

While traveling in Europe I went to several squatter-type art galleries in Berlin and in Geneva. All the energy there was really inspiring. But I never felt that kind of energy in school. Painting [at the time] seemed so flat and antiquated. I wanted something more. So I started doing street art in San Francisco and it was more exciting and invigorating. The exploration was a lot of fun and I started doing stencils and then grew from there.  I found that the stencils were so beautiful all white.  And here I am now—been doing this for 15 years."

What does being an artist mean to you?

"Being an artist means having the abilities to explore your ideas. It means that you can work one day, or have the day off, or just really be in the zone for hours on end. For me, the biggest and greatest thing is just being at home. It’s amazing—being an artist and getting to do what I want to do. But there was a time where I didn't think I would be able to actually do that. Now that I have a six-year-old daughter, being home with my child means a lot. So structurally, to be able to be with her and involved with work is perfect. But the structure of the [traditional] workforce gives me anxiety so it's nice to not be around that."

What’s the most memorable reaction from your work?

"People generally react positively. And although I appreciate kind words, I feel like I’m my worst critic so it's important for me to keep a level head about it. Having art shows are kind of like your birthday so it feels very congratulatory. But it's nice that my art appeals to a lot of people. Someone might like it and their mother might also like it as well! Some people respond by saying, 'I want to be inside of that'. I like that idea. Reactions like that help me move into other directions and evolve. I want people to feel like they are a part of my art."

What would be your ideal project?

"I would like to do something in the public works and public arena. I've applied to the San Francisco Arts Commission - Public Art and Collection... I’d like to try something that’s more permanent and large scale—so that people can interact with it. It seems like a good idea since my pieces have that universal element that is both seen as spiritual and scientific. It's the kind of art that is open to everyone’s interpretation. You start as a young artist telling your own story and then it comes to a point where you want to engage with your audience through your work."

If not an artist, what would you be?

"I have worked terrible jobs before, just to get by. But I was always still producing art. I feel like there’s no other option for me than to be doing what I'm doing now. I feel like there’s no other way. There was a point of time in my life where I felt like I had to either stop doing art, or do it for real. You have to set up your life so that there's no other option. I just decided to go for the work ethic. And that's how I'm where I'm at today.

...You know how people say, 'Live everyday like it's your last'. Well, I really feel that way. If this were the last day of my life, I wouldn't do anything else than what I'm doing now."

If you'd like to see Tahiti's work in person, his show Active Synchrony goes on from January 4th - March 10th in the Thacher Gallery at USF. It features his large scale hand-cut paper pieces and installations that have also been featured in San Francisco Magazine Modern Luxury's March fashion issue!

In the spring/early summer he will be having a solo exhibit at K. Imperial Fine Art in San Francisco from June 5th through July 15th. Too, if you're in the Washington State area, his group show titled Love Me Tender is currently at the Bellevue Museum of Art.


Exploring the Role of Creativity

Creativity is loosely defined as: the ability to transcend traditional ideas, rules, relationships and creating new, progressive ideas, forms, methods, and interpretations.  It appears that we all have the ability to be creative.  Many of us who are not in explicitly creative fields undoubtedly come up with new insights and visions that surely fall under this definition, right? Creativity comes in all forms.Just take Creativity Explored, for example, a non-profit that is changing the way we view visual artists.  Nestled in the Mission District, this arts center provides people with developmental disabilities the chance to express themselves through the creation of art.

"A lot of people have started their art collections here," that's Ann Kappes, Creativity Explored marketing & business development director who we spoke to a couple weeks ago.  She herself admits to having a large eclectic collection of work in her home. "I live in a studio apartment and my walls are full with artwork. I've probably purchased about 14 pieces from the studio.  I have a few whimsical pieces by Diane ScaccalosiEvelyn Reyes and Mignon Wilson—she loves to draw portraits of music stars. I own her portrait of Cindy Lauper! It's hard to say which is my favorite, though..."

Studio artists at Creativity Explored are said to express their thoughts, emotions, experiences, and cultures to their peers, instructors, patrons, and art lovers, they also engage with a broad and supportive community.  "Our current show serves as a basis of a future collaboration with the California Center For The Arts.  We've always been synergistic within the community and design world," Ann explains.

Their gallery operation continues to increase, encompassing a growing array of different styles and mediums. Their related Art Services and Licensing Programs have expanded studio artists' commercial success and visibility within retail and residential development markets. Many of their artist have licensed artwork with CB2, and you can find their work on tote bags, shower curtains, plates, pillows, and even rugs.  "Our artist are respected in the art community. Many have a style that people look for," Ann says.  "We really value our long term projects."

"We’ve linked our artist with architects like David Baker and developers as well.  People appreciate having original artwork in their commercial buildings. We have also outfitted an entire house for a client."  Buying a piece of artwork is an exciting privilege, especially when you can meet artist.  At Creativity Explored, clients have the opportunity to commission work and see the artistic process first-hand—a remarkable experience that has, in some cases, evolved into special relationships.

Studio Artist Moses Brown (above) told Creativity Explored in an interview, “Sometimes I think of myself as parachuting into my artwork.” Born in Brazil in 1973, Brown relocated to Arcata, CA, before finally settling in San Francisco to “expand (his) knowledge.”

Many Creativity Explored artists have developed meaningful arts practices and are now becoming increasingly recognized for their contributions to the contemporary art world. In addition to participating in numerous group exhibitions in the Bay Area, Creativity Explored artists have had solo shows in New Zealand and Australia. Several artists’ work has been included in international group exhibitions, as well as in commercial and nonprofit venues across the nation. Most recently, nine Creativity Explored artists were exhibited in UC Berkeley Art Museum’s traveling group exhibition, Create, which was selected as one of San Francisco Chronicle Art Critic Kenneth Baker’s top ten exhibits in 2011.

The Annual Holiday Art Sale at Creativity Explored—known as an art lover’s shopping extravaganza—is on now, until December 23rd. This year they're taking thirty percent off all original artwork to celebrate their 30th anniversary in January. You'll be able to fill your home with a selection of prints, paintings, drawings, ceramics, sculptures, and textiles from their 130-plus studio artists.