Geza Loczi

designedCOLLECTIVE June 2011 Press release


“Local Forum helps designers, craftspeople sharpen the saw.”

SAN FRANCISCO, CALIF. – June 8, 2011 –The designedCOLLECTIVE of San Francisco hosted three masters in automotive, industrial and architectural design for a panel discussion “Sustainability in Design” at Atelier LeeQuen on June 7, from 7:00 to 10:00 p.m. The fourth in a series of events created by Paige Loczi, owner and creative director of sustainable interior design house LOCZIdesign, drew close to 80 designers, artisans and craftspeople from across the creative spectrum.

Guests of the June 2011 forum of the designedCOLLECTIVE were given the unique opportunity to casually engage in stimulating conversation with three masters: Geza Loczi, awarded the Michelin Lifetime Achievement Award in Automotive Design in 2011; Dave Deppen, architect and thought leader, winner of the first ever Livable Buildings Award; and popular award-winning furniture and lighting designer, Rick Lee.

One participant asked why nature so strongly influenced their designs. “Our world, global society, is so tilted to forget nature,” said Deppen, considered a consummate rule breaker and whose naturally lit buildings surrounded by “enchanted forests” are an example of what happens when nature is revered.

In sharing their Sources for Inspiration, Mr. Loczi said the wind and the aerodynamics it creates and design that is timeless are important considerations when designing his automobiles. And Lee, calling Mr. Loczi’s work “pure, sleek, and innovative”, wondered aloud how he might also design furniture that moves.

And finally, regarding The Role of Sustainability in the Future of Design: "Looking twenty years into the future to resolve issues of sustainability--and then jumping back ten years so we can achieve those goal—is most important,” Mr. Loczi said. “Sometimes we have to envision solutions that have not been achieved in order to create the real possibility. We have to adapt and be able to change platforms and, in turn, be innovative and flexible."

Guests remained long into the evening, a reflection of the need Ms. Loczi seeks to meet. "I love what I do, largely because of the people with whom I work and the beauty that we create as designers. Why not create a community of shared values, one in which we can continue inspire one another? It is my intention that after a gathering of the designedCOLLECTIVE that people leave feeling enlivened and enriched.”

The purpose of LOCZIdesign’s annual salon-style series known as the designedCOLLECTIVE is to educate and engage design professionals in a relaxed setting. With a focus on learning through conversation, professional associations and friendships are encouraged and a lively environment is created, one that includes food, wine and entertainment from local sponsors.

Many thanks to Fork & Spoon Productions, Berkeley Wine Imports, Atelier LeeQuen, FreeLance Productions and DJ Ryan Stubbs for their support. Without them this event would not be possible.


LOCZIdesign creates spaces that balance and inspire, spaces to reflect the unique style and values of our clients. Our approach is personal, interactive and iterative with a commitment to excellence in design and workmanship and to doing our small part of the big job of caring for the planet. We use nontoxic finishes, Earth-friendly carpet and give priority to locally crafted furniture with a vetted history in sustainable building. LOCZIdesign is located at 7 Joost Avenue in San Francisco and at