SFDW 2017 Opening Night Reception

San Francisco Design Week 2017 kicked off with the opening night reception June 14th at Pier 27 at the Embarcadero. The event's aim was "to celebrate not just design itself, but the communities, people and issues that continually change the way we understand design."

The LOCZIdesign Group was an official sponsor and co-created the installation for opening night reception entitled SANCTUARY in partnership with CULT Studios/Aimee Friberg Exhibitions and Heavy Projects. The installation featured immersive multi-media video projections, multiple 3D sculptures and a large scale art piece in the shape of a fisted hand (fabricated by Props 2C studios) and representing San Francisco as a sanctuary city.

Artists Rhonda Holberton and Can Buyukberber created works combining the human form in sculpture with visual graphics projected throughout the space creating an immersive experience. The installation was anchored by the massive fist seeming to be made of solid concrete adorned with metal bracelets featuring the words HEART, ACTIVISM, INCLUSION, INNOVATION and SANCTUARY. 

The LOCZIdesign Group has long taken a stand for activism in the community. Paige Loczi, creative director for the firm, was inspired by San Francisco activists like Harvey Milk along with great creators of today like Elon Musk who inspired the five words inscribed on the bracelets of the fist.

Events leading up to and throughout the week-long event also included an event to raise funds for the installation produced in partnership with Keyframe Entertainment including an online gofundme campaign (see video below), and a pop-up shop for local artisans hosted by LOCZIdesign and panel discussions in the LOCZIstudio space. It was an action-packed week filled with inspired people connecting and making a difference through the arts & design.

Paige Loczi and Zahid Sardar, SF Chronicle design editor & author

Paige Loczi and Zahid Sardar, SF Chronicle design editor & author

Visual graphics created by artists Rhonda Holberton and Can Buyukberber, SFDW Opening Night

Visual graphics created by artists Rhonda Holberton and Can Buyukberber, SFDW Opening Night

Video projections by Rhonda Holberton and Can Buyukberber 

Video projections by Rhonda Holberton and Can Buyukberber 

Christine and Chris Nunes from Heavy Projects, with Paige Loczi

Christine and Chris Nunes from Heavy Projects, with Paige Loczi

Artist Rhonda Holberton, Paige Loczi of LOCZIdesign and Aimee Friberg of CULT Exhibitions

Artist Rhonda Holberton, Paige Loczi of LOCZIdesign and Aimee Friberg of CULT Exhibitions

Images courtesy of Magda Loczi