Style Guides

Seed of Life: LOCZIdesign Designs for San Francisco Exploratorium

When asked to design a lounge for the re-opening of the San Francisco Exploratorium's Opening Gala, we were ecstatic! We saw it as an opportunity to collaborate with esteemed designers...

2013 Interior Design and Runway Trends in Perfect Harmony

Let's face it, we love fashion. We love it for the horror,

for the outrageous cutting edge designs, and we especially love it for the individuality that finds itself on the streets of cities like San Francisco, Brooklyn, Paris, and Johannesburg! It can be said that Interior design is where fashion meets the home. And though our approach extends from an environmentally efficient background, we do not shy away from the style that emerges from our clients, and the fashionably innovative designers in our firm.

It makes perfect sense then, that the top 2013 trends in fashion and interior design would drop from the same tree. So in light of the completion of another LOCZIdesign remodel, allow us to celebrate and showcase some of the best design trends for the upcoming months of 2013.

Soft Neutrals, Textiles and Wool

Natural fabrics have been used since the beginning of humanity. Sheepskin, wool, and fur have been draped on everything this year, from beds to chairs, and outdoor benches. Thankfully, a good portion of the interior design world is going back to its natural roots, using elements untamed and untainted by dyes and toxic finishes. The model (above left) is wearing designer Maiyet in their pre-fall 2013 collection. Her attire is a beautifully understated natural wool felt top similar to various pendant lights and stools—worthy items for the home. Too, the decor (top right) from the blog, Grey and Scout's, executes the comfort and softness of the natural world harmoniously.

Color Blocking and Flora Inspirations

We were enthralled by the runway look from designer, Etro (above right), that was spotted in the Spring 2013 report on Harper's Bazaar's website. It is a lovely mix of two trends we love: floral prints, and color blocking. The wallpaper from the talented Josef Frank (top left), featured on Apartment Therapy, also deserves some attention. Wallpaper is no doubt back in action, and the romance of the floral motif is definitely here to stay. The styled dining vignette from Cool Hunter, (above left) is not only coveted by our creative director, Paige Loczi, but the superb mix and of color adds a unique charm—creating an environment full of life!

Black, White, and Bold Stripes

Black and white and bold all over. Stripes are making a major comeback, though they only hibernated for a couple seasons. Lines and patterns such as these are fun and make for dramatic effect—adding optical illusions where the appearance of open space is desired. The bathroom design (above left) was featured in the California Home and Design's Small Space Big Style editorial. Speaking of which, would it be alright to mention that LOCZIdesign is a finalist for the CH+D's 2013 reader's choice room of the year awards? It's true! The award ceremony takes place February 8th. We'll be sure to let you know if and when we win. (((grinning)))

All That Shimmers Is Gold

If you're into Pinterest, then you'll love our designer Cristina Zuccatosta's pinboards. One of her pins from a gold kitchen designed by Jean Louis Deniot, was a perfect example of this year's trend: gold! Last fall, our entire firm took the afternoon off to visit the Jean-Paul Gaultier exhibit at the de Young Museum. Let's just say it was a reminder that fashion, amongst all its pros and cons, is by far one of the most elaborate vessels of creativity! And no one knows creativity more than Jean-Paul Gaultier, who's couture dress (above left) in his haute couture 2013 runway show, is shockingly similar to the aesthetic of the LOCZIdesign dining room (above, right). We chose the center piece, a stunner from last year's ICFF, from Gabriel Scott and the chandeliers from Tom Dixon to complete the space. Keep an eye out in our portfolio for a full photo essay of this new remodel.

Fashion and Interior Meet in Geometry

It's as simple as geometry. Not only mathematicians are drawn to it's dramatic lines and shapes. If you take a look back, the mod style of the 50's and 60's where streets and homes were filled with tables, dresses, and architecture payed homage to a branch of mathematics explaining the intrigue of shape, size, figures, and the properties of space. Ray Eames may have single-handedly started the trend with an early prototype version of "The Toy" in 1951. Or maybe it was the architectural landmark of The Eames House in Los Angeles. Either way, the flowing look (above left) from designer Felipe Oliveira Baptista and the structured outfit (above right) featuring Helmut Lang, are absolutely stunning examples of where geometry has taken us.

Our love for design is what keeps our firm fresh, relevant and willing to push boundaries. And though we always keep our client's personal style in mind, we remember that the most important element of our work is celebrating the artistic expression in you—whatever that might be!




Fall Interior Design Trends

Each person, client, and member of our close-knit firm has a unique design style of their own. We prefer to honor individual creativity above trends. And seeing that sustainability is one of the strongest driving forces in our approach, we've witnessed its path from trend into a realm of design with the most promise of longevity. With that said, it doesn't mean that we don't take note of and incorporate the new waves of colors, patterns, and styles into our remodels. So this week, we'd like to share our favorite fall trends that are timeless and will no doubt be seen in homes well past the autumn season of 2012!

Back to the Basics

Let's face it, nature is perfect. As designers, we constantly rely on wood, not only for construction, but for inspirations and the ability to create calm, warm, and sometimes more serious dwellings. The ruggedness also offers up a masculine-like feel that can compliment any style without being gender specific. Reclaimed wood, drift wood, and other naturally derived forms have been seen everywhere in homes all over the world: from tables, to sink counters, serving utensils and pendant lamps. This simple, yet practical element will continue to be beautiful and hold value for years to come. The benefits surpass form and function but is a constant reminder of true sustainability and our outside world.

Cozy Quarters

When you think of fall and the waning months of the year, a warm cozy place to sit by the fire (perhaps with some yarn and a needle) is the idyllic setting that comes to mind. Many designers are incorporating crocheted, knitted, and "smok" techniques as area rugs and chunky fabric pieces. This could easily be a DIY project or gift for the, dare I say, upcoming holiday season—though the needles you use may be a bit larger than usual.

Faux furs, and Flokati wools also add a touch of comfort to beds, floors and your desk chair, stepping up the comfort factor to the highest notch. We especially love the cozy workspace on the top left of our style guide from the Organic Grey blog's, "Inspire Me Fridays" post.


Gold often times gets a bad wrap. Though it can appear gaudy in particular circumstances, it's lustrous charm is perfect for a home—in just the right doses. Sparkly beads, metallic fabrics, brass, copper, golden tiles, and even glass chairs are shining their way into our homes and is no longer associated with the golden days disco (not to say there's anything wrong with disco). Adding some gold is an easy way to incorporate cheer into your home with a touch of twinkle. In our recent remodel and in the style-guide above, we installed a beautiful golden vintage-inspired wallpaper into the bathroom of our client's San Francisco flat. It compliments the other golden fixtures perfectly!


We absolutely love where geometric shapes and lines are going these days. Perhaps you've noticed how we've added a geometric pettern into our logo? To much surprise, abstract lines work so well with textiles and furnishings, and when it comes to architecture—it's devine. Paige also happens to be currently crushing on the table, above, featured as Hand Full of Salt's fresh talent: John Liston. Geometric ratios and figures were and still are often used in the design of Egyptian, ancient Indian, Greek and Roman architecture and modern Western designs. Medieval European cathedrals also incorporated symbolic geometry as well as Indian and Himalayan spiritual communities where constructed temples and fortifications on design plans of mandala and yantras.

There are over a dozen styles and trends organically merging and changing by the minute—that's the beauty of design and the world we live in.

And above all, we strive to create spaces that balance and inspire. We know it's important to honor what personally reflects you, your style, and your home. But we are always curious to see new innovations and trends. So please don't hesitate to share some of yours with us in the comment box below!

An Ethereal Contemporary Remodel in San Francisco

Our client, we will call her Sofia, is ready to spend more time exploring what life in San Francisco can offer her. To that end she is creating a pied-à-terre in Pacific Heights that may become a full-time home if things go that way.

The blank canvas is an attic unit in an over 100 year old Victorian. One could almost say it is “literally” a diamond in the rough -- a diamond since the ultra-low vaulted ceilings come together in intricate ways that are like the little cut facets on a diamond, and rough, since the last half-hearted update was done in 1984.

Sofia was inspired by the intricate light-filled condo and trusted her creative instinct that the unit could be spectacular when updated. To design the space she chose to hire the team at LOCZIdesign after interviewing a number of design firms, saying to Paige Loczi: “Your company was clearly the right fit for me and my project. You have a capable team to realize the more technical aspects of the project, but you're a small enough firm, that I feel very well taken care of."

When two amazing, complementary women meet, magic is bound to follow.

Paige Loczi is ebullient, fiery, so creatively enthusiastic at times that she unintentionally invents the most delightful words as she speaks; words that sound good, make sense, but are not in the dictionary. (How did all the words come to be in the first place?) Her creative style is a blend of intense thought, experimentation, and visualization, mixed with clear bursts of enthusiastic intuition. Out of her intuition emerge fully formed ideas and insights that marry symbolic, aesthetic, and practical needs.

Sofia is steady, even-tempered, understatedly daring. She surprises with her willingness to say yes to exciting ideas, just as much as she is gentle and truthful as she says no. Her taste as clear as it is kind. Together Sofia and Paige form a perfect counter point to one another, much like some of the aesthetic contrasts that are the fruits of their coming together: earth to sky, dark to light, modern to timelessly classical.

Having remodeled homes before, Sofia was experienced with the creative process and had collected a design scrapbook of pieces and ideas that inspired her. From those ideas, Paige developed a design direction that matched Sofia’s tastes for very clean modern elements alongside classical forms with post-modern twists. Sofia’s sense of color favors greys, blues and browns. The punch comes from the alluring, layered use of intricate patterns and textures.

To make the design truly reflect Sofia as a person, LOCZIdesign brought in Caroline Day for an Interior Mapping™ consultation for the project. Interior Mapping is like Feng Shui updated for contemporary life and post-modern sensibilities.

Using processes Caroline developed over years of helping people infuse meaning into their home designs, the LOCZIdesign team added conceptual and intentional layers to the design.

This was accomplished by interpreting and incorporating traditional and contemporary symbols, colors, and life-energy archetypes selected by Sofia.

For example, Sofia’s rankings of the symbols and their meanings informed choices on the shape and character of the custom square parquet wood floor and the bathroom tile patterns. For the furnishings the design team went with organically carved and flowing furniture pieces to balance the sharp triangles in the space.

It also shaped the design of a prominent room divider separating her new bathroom and bedroom. Instead of peaked shapes that would mimic the already abundant triangles in the architecture, the design team chose to contrast and balance those forms by adding grounding square forms.


Sofia’s bed and bath suite is a breathtaking sanctuary. Paige softened the room with a wall covering of interlocking circles in a contemporary sacred geometry pattern that harkens back to patterns found in old Cape Cod houses. The custom bed designed by LOCZIdesign’s Magnus Schevene brings dark, sensual lines into the design.

In the previously non-existent master bathroom, a stunning Bizazza mosaic tile shimmers with the sunlight of the skylight. The black lacquer and nickel Porcelanosa Piano vanity and black glass sconces continue the curvaceous counter-point, while the plumbing fixtures from Gessi bring in more of the contemporary New Design aesthetic that Sofia enjoys.

Sofia’s taste for ultra-clean and modern design is given its strongest expression in the custom kitchen. The recycled white glass counters are optically textured with layers of varying transparency. Supporting the glass are oiled walnut cabinets with doors finished in a rich grey lacquer. A wall in book-matched walnut veneer echoes the base cabinetry and flows into the kitchen from the stairs to Sofia’s condo. The wood warms the steep ascent to this haven in the sky.

Juxtaposed to the kitchen is the new hearth with built-ins. Mirroring the horizontal grained kitchen, this new cabinetry will ground the living room, extending the focal-point towards the stunning Bay view.

Throughout most of Sofia’s place the walls will be finished with a luxurious white high-gloss Venetian plaster by Level5. The low-angle reflectivity will play with the triangular space to create a subtle kaleidoscopic effect that will enhance the sense of being inside a gem.

The apartment has a tall, conical room inside a majestic Victorian turret, which has been playfully dubbed the “Magic Room." It will be a place to escape into rest, humanity, and whimsy. It has four tiny square windows, like portals, which look to the Golden Gate Bridge, just at sitting height.

In the Magic Room, Sofia and her guests can commune symbolically with the heavens by looking upward into the conically vaulted “star ceiling,” -- a constellation of Swarovski crystals lit by fiber optics. Suspended in the center of the Magic Room is an enchanting white Murano chandelier.

The sinuous Rick Lee Yin Yang sofa and ottoman in plush mushroom mohair provides fertile ground for solo meditation and moments shared with close friends. The ethereal contemporary flower print wall covering by Trove was selected to bring in symbolic blues and pinks that will make Sofia and her guests feel as though they are at once in the clouds and in a dreamy garden, surrounded by caressing flowers.

Sofia's project is about inventing a new place to support her continued exploration. Her place is a synthesis of the old and the new, about preserving and bringing along some of the past while heading surely into new life adventures.