Design Inspiration

Redux, Reinvest, Reimagine...

2018 is about reimagining what is possible. Transformation can happen on many levels. Where do we begin? Depending on your needs (and your budget) there are many ways to reimagine our spaces to better reflect who we are in the world and how we want to feel. 

With this latest series, we'll highlight how LOCZIdesign has helped some of our clients transform their spaces to compliment the lives they live. 

Whether you're looking for quick wins or major overhauls, you're sure to be inspired.

Big changes can occur without spending a fortune.

It can start with simply decluttering and removing things that have outlived their usefulness, or moving things around to make space more functional.  Once you've determined the essential elements don't be afraid to use paint, wallpaper, and tile in interesting ways. With some creativity you can turn any area into a statement of art. Lighting and accessories can also make a dynamic statement maximizing impact while minimizing expense. 

Cynthia and Brian's Reimagined Loft

Wide shot of the main living area with custom mural painted on back wall using  Benjamin Moore  paint.

Wide shot of the main living area with custom mural painted on back wall using Benjamin Moore paint.

With the help of the LOCZIdesign group, Cynthia and Brian transformed their three-story loft from a cluttered apartment into an artistic and dynamic space that illuminates their midcentury furniture collection. 

One of 18 units installed in the shell of the Riviera Theatre, this property was built in the 1920s and redesigned by architect George Hauser in 2001. The loft is made up of three floors with a mix of materials including glass, wood, tile and concrete. 

For this extensive project the LOCZIdesign team remodeled two bathrooms and added one, installed concrete floors replacing damaged wood floors, encased the stairwell connecting all three floors, repositioned interior walls, designed custom cabinetry and closets throughout --optimizing space and flow through the home. The team also created custom metalwork and lighting.

Making good use of space

For Brian and Cynthia positioning the dining room to be under the third level bedroom, tucked beneath the stairwell, made great use of a space previously underutilized while still leaving plenty of room for a large dining table. The area is warmed by brown and yellow Eames dining chairs and a Gala chandelier


For the main living space, located on the second level, LOCZIdesign drew attention to the tall ceilings and anchored the area with a dynamic light fixture custom-designed by the team. The design echoes an existing pulley system that was left on the wall and used in the 1920s to operate stage curtains in the theatre. 

Color-wise, the crew continued warm tones with golds and browns complimented by a black tiled fireplace.

Tall ceilings warmed by custom light fixture inspired by remaining curtain pulley system. 

Tall ceilings warmed by custom light fixture inspired by remaining curtain pulley system. 

Main living space before...

Main living space before...

Tile is another way to make a dynamic statement in a variety of spaces. Check out the transformation for the upstairs bathroom before and after!

Above: Upstairs bathroom BEFORE

Below: Upstairs bathroom AFTER

Waterfall cascade design using  Heath Ceramics  tiles for the upstairs bathroom.

Waterfall cascade design using Heath Ceramics tiles for the upstairs bathroom.

Below, locally sourced black handmade ceramic tiles surround the fireplace and frame the 'side bar' on the second floor as well as the fireplace located in the lower level lounge.

Side bar near dining and living area with fireplace framed by black ceramic tiles from  Heath ceramics .

Side bar near dining and living area with fireplace framed by black ceramic tiles from Heath ceramics.

Reimagined downstairs lounge including tiled fireplace from  Heath ceramic tiles .

Reimagined downstairs lounge including tiled fireplace from Heath ceramic tiles.


Need a way to showcase your ever-expanding library? LOCZIdesign created this corner nook for Cynthia and Brian. “We needed enough space for our books and room to grow,” Brian says. The interlocking walnut shelving system with 15-foot steel ladder reaches from floor to ceiling.

Interlocking walnut shelving system with 15-foot steel ladder.

Interlocking walnut shelving system with 15-foot steel ladder.

Corner nook created for ever-expanding library.

Corner nook created for ever-expanding library.

View of bookshelf area before from underneath stairwell.

View of bookshelf area before from underneath stairwell.

View of stairwell after it was enclosed.

View of stairwell after it was enclosed.


Before being transformed into the perfect space to unwind, the downstairs area was once a catch-all. Now it's a gorgeous lounge with a custom workshop at the back dedicated to Brian's hobby making leather goods.

While Brian works full time as a professor, he also enjoys making custom leather goods — shoes, belts, wallets and bags — as a hobby. “I took some month-long classes in Europe to learn how to make shoes,” he says.  Brian uses the back of the room for his tools and workshop. 

Downstairs lounge with Brian's leather workshop at the back of the room.

Downstairs lounge with Brian's leather workshop at the back of the room.

Downstairs area, before.

One wall downstairs was repositioned to run the length of the room instead of cutting through the middle, opening up the space dramatically. One-third was then used for a built-in closet and a downstairs bathroom was added featuring a gorgeous Victoria + Albert vintage claw foot tub.    


To house the couple’s custom shoe collection, the designers dug out a space under the stairs and installed custom shelving. 


BELOW: Downstairs bathroom featuring Victoria+Albert vintage claw tub. We had fun adding a pop of yellow.

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Scroll below to see all of the BEFORE images...

Scroll below to see all of the AFTER images. 


UP NEXT...Ethan and Ashley reinvest in their classic Edwardian.

LOCZIdesign featured on Dwell!

LOCZIdesign featured on Dwell!

This project is about as San Francisco as it gets, so naturally we were thrilled to have it featured on Dwell! The residence is located on the iconic Haight Street in the old Theater Loft building. The Theatre Lofts were adapted into lofts by architect George Hauser back in 2001. Before going condo, the building was a movie palace built in 1926, and the exterior still looks more commercial than residential.

6 Tips for Anti Spring Cleaning

Let's be real. Every year we dread the daunting task of spring cleaning. So this year, I turned to Paige Loczi for a few of her go-to tips on cleaning your home for spring in an untraditional, yet rejuvenating way.

White After Labor Day Is A-OK

"No white after labor day." You may have heard this rule from your mother, grandmother, or another other classy and or classic woman in your life. The no-white-after-labor-day rule has been heavily ingrained into the American culture and in addition bled into the interior design world for decades.

Neon Bible: Why Bright Colors are Getting Praises in the Design World

For those willing to take a leap of faith, incorporating neon colors into your decor can brighten up your home well past the months of summer. Unexpected yet pleasant pops of neon have been spotted both in the fashion and interior design world — more than just a trend, bright colors have a vibration and psychology of their own.

LOCZIdesign's Top 10 ICFF Favorites To Look For

The anticipation of attending this year's International Contemporary Furniture Fair is a bit like going to a candy store—a remarkable candy store filled with some of the most talented, vibrant, and sweetest designers the world has to offer.

2013 Interior Design and Runway Trends in Perfect Harmony

Let's face it, we love fashion. We love it for the horror,

for the outrageous cutting edge designs, and we especially love it for the individuality that finds itself on the streets of cities like San Francisco, Brooklyn, Paris, and Johannesburg! It can be said that Interior design is where fashion meets the home. And though our approach extends from an environmentally efficient background, we do not shy away from the style that emerges from our clients, and the fashionably innovative designers in our firm.

It makes perfect sense then, that the top 2013 trends in fashion and interior design would drop from the same tree. So in light of the completion of another LOCZIdesign remodel, allow us to celebrate and showcase some of the best design trends for the upcoming months of 2013.

Soft Neutrals, Textiles and Wool

Natural fabrics have been used since the beginning of humanity. Sheepskin, wool, and fur have been draped on everything this year, from beds to chairs, and outdoor benches. Thankfully, a good portion of the interior design world is going back to its natural roots, using elements untamed and untainted by dyes and toxic finishes. The model (above left) is wearing designer Maiyet in their pre-fall 2013 collection. Her attire is a beautifully understated natural wool felt top similar to various pendant lights and stools—worthy items for the home. Too, the decor (top right) from the blog, Grey and Scout's, executes the comfort and softness of the natural world harmoniously.

Color Blocking and Flora Inspirations

We were enthralled by the runway look from designer, Etro (above right), that was spotted in the Spring 2013 report on Harper's Bazaar's website. It is a lovely mix of two trends we love: floral prints, and color blocking. The wallpaper from the talented Josef Frank (top left), featured on Apartment Therapy, also deserves some attention. Wallpaper is no doubt back in action, and the romance of the floral motif is definitely here to stay. The styled dining vignette from Cool Hunter, (above left) is not only coveted by our creative director, Paige Loczi, but the superb mix and of color adds a unique charm—creating an environment full of life!

Black, White, and Bold Stripes

Black and white and bold all over. Stripes are making a major comeback, though they only hibernated for a couple seasons. Lines and patterns such as these are fun and make for dramatic effect—adding optical illusions where the appearance of open space is desired. The bathroom design (above left) was featured in the California Home and Design's Small Space Big Style editorial. Speaking of which, would it be alright to mention that LOCZIdesign is a finalist for the CH+D's 2013 reader's choice room of the year awards? It's true! The award ceremony takes place February 8th. We'll be sure to let you know if and when we win. (((grinning)))

All That Shimmers Is Gold

If you're into Pinterest, then you'll love our designer Cristina Zuccatosta's pinboards. One of her pins from a gold kitchen designed by Jean Louis Deniot, was a perfect example of this year's trend: gold! Last fall, our entire firm took the afternoon off to visit the Jean-Paul Gaultier exhibit at the de Young Museum. Let's just say it was a reminder that fashion, amongst all its pros and cons, is by far one of the most elaborate vessels of creativity! And no one knows creativity more than Jean-Paul Gaultier, who's couture dress (above left) in his haute couture 2013 runway show, is shockingly similar to the aesthetic of the LOCZIdesign dining room (above, right). We chose the center piece, a stunner from last year's ICFF, from Gabriel Scott and the chandeliers from Tom Dixon to complete the space. Keep an eye out in our portfolio for a full photo essay of this new remodel.

Fashion and Interior Meet in Geometry

It's as simple as geometry. Not only mathematicians are drawn to it's dramatic lines and shapes. If you take a look back, the mod style of the 50's and 60's where streets and homes were filled with tables, dresses, and architecture payed homage to a branch of mathematics explaining the intrigue of shape, size, figures, and the properties of space. Ray Eames may have single-handedly started the trend with an early prototype version of "The Toy" in 1951. Or maybe it was the architectural landmark of The Eames House in Los Angeles. Either way, the flowing look (above left) from designer Felipe Oliveira Baptista and the structured outfit (above right) featuring Helmut Lang, are absolutely stunning examples of where geometry has taken us.

Our love for design is what keeps our firm fresh, relevant and willing to push boundaries. And though we always keep our client's personal style in mind, we remember that the most important element of our work is celebrating the artistic expression in you—whatever that might be!




The Design of the MLK Memorial and its Bay Area Beginnings


The Martin Luther King memorial may be in Washing D.C but a great deal of its creation came to fruition in the San Francisco Bay Area.

It all began when Bonnie Fisher responded to a little ad in 2000; it turned out to be a design competition for the MLK memorial. Fisher soon gathered her colleagues at the San Francisco ROMA Design Group, and began to visualize a memorial for one of the most influential men of the 20th-century.

The firm, ROMA, founded by Fisher and husband Boris Dramov, is also responsible for enhancing the pedestrian realm of the Embarcadero promenade. — A landscape and architectural site that transformed the waterfront following the1989 earthquake.

Fisher told the Wall Street Journal that she envisioned for visitors at the memorial to encounter a massive "mountain of despair," and then would walk through a removed slice of that mountain to reach a "stone of hope." She was referring to a segment of a speech in which Martin Luther King Jr. had said:



"With this faith we will be able to hew out of the mountain of despair a stone of hope."

Collaborating with other Northern California thinkers, The ROMA Design Group invited Stanford historian and Professor Clayborne Carson, who had also been hand-chosen by the late Mrs. Coretta Scott King to edit and publish King’s papers, to help them on a proposal for the memorial.

Mr. Carson explained that his intention was merely to offer advice and wish them well in the competition but he was soon impressed by Bonnie’s pert enthusiasm as she described ROMA’s “interdisciplinary” approach, bringing together architects, landscape architects, and urban planners to redesign urban environments.

It seems as though that has been and continues to be the defining and constant focal point of all designs, schools, and roadways dedicated to MLK — bringing people together.

In Oakland and Berkeley, MLK Way was once called "Grove Street." It stretched for several miles north from Downtown Oakland into North Berkeley and was renamed Martin Luther King Jr. Way in 1984. The street had once represented the dividing line between neighborhoods where minorities could and could not live or buy property. But now, it's a reminder of the same hope Bonnie Fisher intended when creating the memorial's design.

If Martin Luther King Jr. were alive today, he would be 84-year-old. And though his life was taken, his legacy lives on through the hundreds of amazing architectural structures, gardens and monuments respectfully dedicated to him. His life in California is fully expressed everyday and on Monday, many activities and community initiatives are taking place city-wide. Below are a few events in the Bay Area if you want to be involved in celebrating!

Women's Initiative, San Francisco - January 21, 2013 Oakland, and Berkeley

Women's Initiative is happy to announce Martin Luther King Day of Service event. Women's Initiative serves low-income high potential women who are starting or growing a business. You will get the opportunity to meet these women in person to help them on a project. Projects may vary from painting, filing, organizing and etc.

MLK Day Of Service 2013 (Golden Gate National Parks)
San Francisco - January 21, 2013

You can volunteer in the Golden Gate National Parks at our doorstep and help grow and restore these cherished national park-lands. It's fun, it's healthy, and it makes a difference--the perfect way to pitch in on a momentous day. Bring the whole family and friends! Individuals and groups of all ages are welcome. Click here for more information

Fruitvale Community And Lazear Elementary School - MLK Day Of Service 2013
824 29th Avenue, Oakland, CA 94601 - January 21, 2013

MLK DAY OF SERVICE 2013: 9:00AM to 1:00PM Location: 824 29th Ave. Project: Community and school beautification, clean up, planting, painting and building garden beds and benches. To Register go to or e-mail to Markus von Euw at

For more information on how you can help, where you can help and what's going on in your local community, click here.

Revisiting Project Color Corps and E.C. Reems Academy

Back in March (wow, was it really that long ago?) we got the chance to interview Laura Guido-Clark, a designer whose passion is to make the human response to products more meaningful through color, material, finish and pattern. Through her trademarked process, Climatology, she researches and tracks relevant changes on the social, political, economic and emotional fronts.

During the time of the interview, Project Color Coprs and E.C. Reems Academy of Technology and Arts was in the the fundraising and deisgn process of a color transformation. Though the school itself was full of vivid imagination, joy and pride—demonstrated in the afirmations stated every morning by their Principle, Lisa Blair and her students—the outside appearance of their building fell short. And it failed to run parallel with the bounty of inspiring elements the elementary school had to offer.

When I spoke with Mrs. Minna, a staff member at E.C. Reems, a week ago and asked how the transformation affected her students, she brimmed with joy over the phone telling me that they were so proud. Mostly since her students and the surrounding community were, from the beginning, an integral part of the color selection, design and process. I asked Laura the same question on Wednesday, and she delightfully directed me to a video they put out on the web yesterday. It expresses the outcome of the project most appropriately.

I should explain to you that the E.C. Reems Academy is a K-8 extended elementary charter school located in East Oakland—said to be one of California’s most at-risk and disadvantaged communities. At this school, their guiding principles is: “Encouraging creativity to bring forth new ideas and achieve higher levels of living.”

Lisa Blair told Project Color Corps that, "the school [was] visually depressing, with layers of peeling paint on a dull exterior. Our community is very drab. The colors are mostly tans and browns—like prison colors. This is the world our children live in: one with no vibrancy, no direction, no enthusiasm, and very little hope. If you’re sent from a home in disrepair to a school in the same condition, the message is ‘You are not worth anything. There is no place for you in this society and no one cares.’ But if the opposite occurs, if our kids were to walk into a school that is inviting and bright, the message becomes, ‘Come in, dream big. It’s your world, not ours!”

Fast forward to today, “Imagine the excitement the students will feel when they step into a fresh and new environment in September 2012! You have our support and gratitude for allowing us to be a part of something so extraordinary and yet so ordinary as adding color to a world that is more often than not, shades of gray. I hope our community will grow from this experience and use color to form their attitudes and desire to experience life at its fullest. Thank you for caring about people and communities. Our facility is your canvas.” – Principal Blair

And it's with great honor that we will have Laura Guido-Clark as one of our guest during LOCZIdesign's Third Annual designedCOLLECTIVE on October 24th at 44 Tehama St, in SF, speaking on behalf of Project Color Corps and her envisions. The night is no doubt going to be an innovatively star-studded event with a panel of discussion, and food for creative thought. We will be celebrating women who are changing the world through design. So come and join us, or click here to check out more information about our benefit and Project Color Corp's color transformation story!

The Outdoor Extravaganza from Dwell on Design

I thought it would be fun to welcome summer with a review from Dwell on Design, by focusing on outdoor furniture. Ironically, unless you're in the Sunset District of San Francisco, it's actually summer here in the Bay Area — what better way to inspire you to finally build that deck than to share a few of my favorite picks!

Casa Bubble


For anyone adventurous (or venturing to the Playa this year), check out Casa Bubble. This structure inflates in minutes and packs tightly into a large suitcase. Minus the necessary shade structure, it's a perfect fit for camping almost anywhere.

Kindle Living


Everyone loves to bring the heat, especially when the sun goes down... Kindle makes "pretty" hot with its stylish lighting-come-heater. The changeable colored orbs are perfect for outside restaurants and bars and obvious crowd-pleasers.

Modern Moonshine & Bend Seating


This year we're seeing a lot of powder-coated furniture mixed with elastic — perfect for the modern aesthete. The chair from Modern Moonshine was comfortable and well-priced, a plus when planning your perfect patio.

Terra Trellis & Oborain


I also adored the new trellis collection from Terra Trellis. This women-owned shop employs a team of craftsmen in the heart of LA. Their beautiful sculptures are durable, and whimsical, making them a sure bet for my current Noe Valley rooftop project! I also enjoyed the outside shower from Oborain. The set up takes minutes and connects to any water system.

Lumos Solar Awning


Solar isn't just for roofs anymore. I saw a few solar displays depicting imagined flowers, or trees but I especially love the simplicity of Lumos Solar's awnings. Used as carports, awnings or over-hangs, these thin panels are both beautiful and functional — here, here!

Modern Moonshine, and Loll Designs

The classic chair — a staple for any outside seating, takes a playful turn with these lovely little seats from Modern Moonshine & Loll. Modern's dining chair is as comfortable as it is beautiful. Loll's modern Adirondacks are made from recycled plastic, a reimagined standard and slice of Americana.

ModFire Outdoor Traveling Fireplace


ModFire's colorful wood and propane burning fireplaces were a hit at the show! Their largest model even comes with a built-in area for the propane tank.

Spooning Armchair and Reversible Chairs

And finally, two engineering feats are feast for the eyes —

The Spooning chair collapses flat and comes in either plastic or wood/felt with a customizable vinyl seat. The Reversible though elegant in design, is made from three simple standard pipes and the cover attaches with velcro.

Slides from the June designedCOLLECTIVE: LOCZI, DEPPEN, LEE

designedCOLLECTIVE: Master Class

The designedCOLLECTIVE of San Francisco hosted three masters in automotive, industrial and architectural design for a panel discussion “Sustainability in Design” at Atelier LeeQuen on last June, from 7:00 to 10:00 p.m. The fourth in a series of annual events created by Paige Loczi, owner and creative director of sustainable interior design house LOCZIdesign, drew close to 80 designers, artisans and craftspeople from across the creative spectrum.

Guests of the June 2011 forum of the designedCOLLECTIVE were given the unique opportunity to casually engage in stimulating conversation with three masters: Geza Loczi, awarded the Michelin Lifetime Achievement Award in Automotive Design in 2011; Dave Deppen, architect and thought leader, winner of the first ever Livable Buildings Award; and popular award-winning furniture and lighting designer, Rick Lee.

“I found it to be a wonderful, inspirational, and thought-provoking conversation that sparked some new ideas for me on thinking about the intersection of creativity and sustainability.” -- Gautam Barua, Co-Founder and Managing Partner, Aclaria Capital, LLC, a private equity firm focused on resource productivity and environmental sustainability.

“Several of the students attending told me they were totally energized by the event—it inspired them to reach higher and to double their efforts to become successful designers who contribute to the greater good!” -- Dave Deppen, architect and thought leader, winner of the first-ever Livable Buildings Award

“To Geza [Loczi] and Dave [Deppen]...It was such honor and fun to participate in this creative discussion. You both have inspired me in so many ways and I am sure to many others were there that night!” -- Rick Lee, popular award-winning furniture and lighting designer, Rick Lee.

“The space for the event was memorizing, and in itself gave a great foundation for the evening’s success. Again, it was an honor to be a part of the designedCollective." -- Geza Loczi, awarded the Michelin Lifetime Achievement Award in Automotive Design in 2011

for the complete press release click here!

If you want to see the full set of pictures go here!

Namaste. Paige